business card, envelope, letterhead.

Letterhead

This business kit was designed for a university project. Herb Forward is a fictitious business start-up centered around chef-crafted herb and spice blends. The logo was created for this project as well, by combining the first letters of the business name. The slant of the characters influenced the overall design of the business kit. The design aesthetic is sleek and modern to attract the viewer’s eye. I also incorporated natural and refined shades of green to invoke a sense of lush plant proliferation. The open areas of white space on the letterhead and envelope give the viewer’s eye a place to rest and allows for practical use like writing and printing.